Scope of work
We designed the property listings to match with Ashdown Jone’s luxurious feel and high end offerings
We worked closely with Sam and Phil on a bespoke design to ensure their website is unique to the estate agency market.
Through complete customisation we demonstrated the flexibility of WordPress and created a stylish website.
Our first step was to put in place a sleek holding page to ensure any early birds to the Ashdown Jones brand were met with professionalism. We then worked closely with Sam and Phil to understand their specific requirements. Wanting something completely unique to them meant that looking elsewhere at other estate agents websites was not the solution. Instead we listened carefully to the client, having an open dialogue about what was and wasn’t working. It really was a case of thinking outside the box in designing a website which was entirely fresh.
As a Lake District estate agency, we used photography of the Lake District as opposed to traditional property shots. Unusual for estate agents a black and grey colour palette was used. More subtle terminology was used e.g. Our Homes instead of Properties. We used a sticky header which changes quickly in colour and style as you scroll down the page. Image boxes with very specific hover over styles were used for a sleek finish. It was a case of heavy customisation to achieve Sam and Phil’s vision. As a result it is a high-end, stylish website which works perfectly with their brand.
Our first estate agent website, we also had to work on the property feed using specific WordPress plugins to manage and perfect the import prior to setting up a Cron job relating to their specific XML feed. This has not been without it’s hiccups as we’ve learn to adapt to the various import fields and how these can impact on layout and design. Working with Sam and Phil there has been a team effort in getting this right and now it runs fairly seamlessly. We also styled up the property listing, using gold accents to fit with Ashdown Jones and their luxurious properties.
Overall we loved working on this project. The website looks terrific and is entirely different from the sites of many estate agents. It’s been used to inspire and has led to other estate agent clients including V Move… so watch this space.