Scope of work
Using WooCommerce and an extensive number of products we designed Foxfield Garden Centre’s first online shop.
We designed a site around intelligent SEO to encourage visits to the site based on the wide variety of unusual species of plants.
Utilising WordPress and WooCommerce we were able to build an online shop which is reliable and intuitive.
We built a WordPress site for Foxfield Garden Centre with natural imagery and minimal content to draw more attention to the products. We wanted it to be simple and intuitive. Using smart search engine optimisation we ensured that the site was discoverable through it’s specialist products on a national stage, with the site ranking highly for many of it’s performing keywords. However, we also ensured Foxfield’s Cumbrian roots weren’t lost, nor their local following, with the story of the garden centre told and encouragement to visit across the site.
Using mega menus and considered categorisation, the site we have designed is intuitive and has led to a number of sales already, the first three orders in the first week after the sites soft launch in March 2017. A regular product import allows Foxfield to manage online the products that are in and out of stock – offering a product enquiry where a plant is, for example, not in season. This ensures minimal sales leads are lost.
The e-commerce site is clean and continue’s to grow at a steady pace with a sales conversion rate of over 2%. It’s exciting to be part of a new online business which has gained orders nationally and a following at such speed.