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Rebuilding Greaves Farm Caravan Park’s Website

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Rebuilding Greaves Farm Caravan Park’s Website

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Background

Greaves Farm Caravan Park needed an urgent, reliable website rebuild after their previous designer became unreachable and retained control of the original .co.uk domain. With the holiday season approaching, the park required a working site immediately so the owner could update prices and content without delay.

The Problem

  • The original designer held the .co.uk domain and became unresponsive.
  • The owner could not update prices or content.
  • The live .co.uk was still indexed by Google, risking split traffic and customer confusion.
  • The business needed control over its online presence and a clear path to retire the old domain.

Our Solution

  • Registered a new domain and launched a fresh WordPress site.
  • Recreated essential content and page structure reflecting the park’s brand, facilities and booking information.
  • Updated the Google Business Profile (GMB) to point to the new domain.
  • Submitted requests to Google to unindex the old .co.uk domain.

Technical Steps

WordPress Setup

  • Installed WordPress on a clean hosting account.
  • Chose a lightweight, mobile‑first theme with easy editing tools.
  • Created clear admin accounts for both the owner and support.
  • Built a simple content structure: Home, Pitch Types & Prices, Facilities, Bookings & T&Cs, Contact & Location.

Content Migration

  • Prioritised pricing and booking pages for immediate updates.
  • Used SEO‑friendly headings and schema markup for local business details.

SEO & Canonicalisation

  • Set canonical tags on new pages to reinforce the new domain.
  • Submitted removal requests for the old domain in Google Search Console.
  • Documented inbound links to the old domain for outreach and updates.

Google Business Profile

  • Updated the listing’s website URL to the new domain.
  • Refreshed photos, hours and attributes.
  • Added a note in the description to inform guests of the new website.

Reliability & Fallbacks

  • Implemented caching and image optimisation for fast mobile performance.
  • Enabled automated backups and restore points.
  • Added logging for contact form submissions to prevent lost enquiries.

Outcomes

  • The new site launched quickly, giving the owner full control.
  • The GMB listing now points to the correct domain.
  • Google unindexing of the old domain is underway.
  • Outreach plan created to update backlinks from local directories and tourism sites.

Lessons for Other Businesses

  • Always keep domain access in an owner‑controlled account.
  • If a domain becomes inaccessible, register a new one and update all listings immediately.
  • Use canonical tags and outreach to reduce SEO damage.
  • Keep edits owner‑friendly with simple pricing blocks.
  • Maintain backups and a recovery plan to reduce downtime.

Conclusion

The Greaves Farm rebuild was a practical, time‑sensitive project focused on returning control to the client, protecting bookings and stabilising search presence. While the old domain is being retired, the business now has a maintainable WordPress site, immediate editing capability and a clear path to recover visibility.

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