"I can’t change the direction of the wind, but I can adjust my sails to always reach my destination."
Committing to the correct route for your business is often half the battle. It means being realistic but daring, courageous and unafraid of where the road might take you. There is so much focus on growth surrounded by debate on what this means and the steps we should be taking to make sure our enterprises are sustainable. Bespoke guidance based around your own requirements which is sensitive to your organisation’s quirks can give you just the nudge you need.
We have worked with a number of our clients to audit, review and analyse their business practices. This has covered a broad spectrum from online presence to contract management in integral service areas. From this we have been able to produce detailed reports covering our recommendations for improved service delivery. We have then worked with our clients to implement these changes, tailor them to meet their own expectations and deliver a higher standard of service. This has had a number of positive outcomes including streamlined processes, reduction in overhead costs, more dynamic business models, higher revenue and, to our greater satisfaction, better end user experience.
With a decent online presence becoming increasingly important, it is crucial for businesses to consider their digital activity. Customers have gone beyond looking for a simple website to expecting a greater presence through social media, online advertising (such as Google AdWords) and proactive engagement through the likes of email marketing. Websites are expected to be sleeker, simpler to use and easily viewable on a range of mobile and tablet devices. Frequently the quality of an organisation’s online presence dictates customers’ perception and expectation; meaning they have often made their mind up long before making direct contact. Understanding how businesses can better succeed online sometimes takes a little helping hand.
Some of us have a clear goal, an end vision for what we want to see our business become, but are unsure of the smaller steps we need to take to get ourselves there. Many of us know how to channel the motivation and drive to get a new enterprise off the ground but find ourselves unsure of where it can then go and whether developing the initial concept is a risk too far. Having people take the time to listen to you, to understand your visions and fears, can be the first step in coming up with a business strategy, be it for the short or long term. Knowing how to reach an end (or even interim) goal is a pivotal component towards success. With detailed experience and knowledge of business in a variety of sectors we can work with you to develop a clear business strategy. By strategy we don’t mean a document which is read once and dropped into a drawer, but a meaningful working document which supports your vision and has the ability to flex and adapt. The only way to do this is through forging a relationship with the businesses we work with where we can challenge each other and work together to reach true success for your enterprise, in whatever form that takes.
Marketing is sometimes the missing piece of the jigsaw, with actually shouting about what you are doing and what you offer a daunting task. For a lot of businesses self-promotion isn’t necessarily what they are comfortable with, recognising you are doing something great and that people can benefit can be hard to admit. But shouting about what you do is important to ensure that your business is sustainable and can grow. We can help you pull together an all round marketing strategy that fits with the message you want to get across and works for your targeted customer base.