Promoting your business online now exceeds a simple website and relies upon a more complete approach to digital marketing. Social media has long been established and is part of the fabric of society for many businesses and individuals. Love it or hate it, it is a way to catch people’s eye and also to kickstart engagement with your target market. Whatever your enterprise the possibilities are endless.
Social Media and the internet can be used to introduce your business, raise awareness, promote and advertise your services, interact with potential customers. You can proactively market your business through inboxes with eye-catching mailshots or you can have a quiet presence which allows people to gradually notice you. Whatever the character of you and your business there is a digital marketing strategy out there which will work for you.
Once you’ve made that initial sale it is as important to keep in touch with customers as it is to reach out and find new ones. Remember if a customer has bought something from you, be it a service or product the chances are they like your business and what you offer, therefore how you continue to engage with them is worth thinking about and planning in advance. This is where email marketing comes in. You can keep people up-to-date in a non-intrusive but eye-catching and informative way which keeps your brand on their radar. This is of importance whatever your organisation – whether to generate new business, stay in with the old or simply communicate with your service users.
An occasional Facebook post, a humorous Tweet, yet another quirky Pinterest board, a deluge of images on your Instagram feed…. It can all help boost your online profile but how do you know if it's well-placed and reaching what you hope to be your captive audience? Even in the fast-moving world of social media sometimes a little bit of strategy pays off. It’s easy to fall into a pattern where you have an occasional erratic fling with social media platforms, only to soon get distracted by another busy work period. A digital marketing strategy can help avoid this. It can help you pick the correct platforms for you so as not to waste your time and energy on media which doesn’t align with your vision or reach the right people. Understanding what posts can be scheduled and where, when it pays off to be spontaneous and how best to get your message out there can sometimes take some background work and a fresh point of view.
Whatever your organisation there are likely to be occasions where a social media campaign is a critical tool in getting your message out there. It may be used to market your services or products in order to boost sales. Perhaps you are a community group or charity looking for funding or trying to reach out to your service users. It could be as simple as you want to kickstart a new project or business and want to generate interest as quickly as possible; something that can now be difficult to achieve through traditional means. Social media campaigns take forward thinking and the level of engagement involved can be time consuming, but we can run these for you. Taking the time to fully understand your organisation and the message you are trying to get across we can successfully represent you via social media and ensure that your campaign is a success.
Advertising has gone beyond the conventional with online tools such as Google Adwords now viewed to have more lucrative results. Businesses are increasingly moving away from the costly but traditional approach of advertising in newspapers and trade journals or producing leaflets and fliers. While these methods still have their place, with many now looking to Google for the answer before any other media it is vital that your presence there is fitting. The tricky part is knowing how to use these tools to their full potential, in a cost effective and meaningful way. That is where we can help. We can also help with the all-important monitoring of your success through the likes of Google Analytics which, for example, at it's most basic can feedback the number of visits to your website from Google Adwords. Finally you can be offered confidence that your advertising budget isn’t disappearing down a dark hole with more effective ways of gauging the success of your advertising campaign.