Ashton Planning provide comprehensive planning advice, application and appeal services, primarily in Cumbria and North Lancashire from their base in Kendal; ‘the gateway’ to the beautiful Lake District
The challenge was to design a website for Ashton Planning which allowed him to easily update content and post regular news items. His previous site was difficult to update with limitations on content could be amended.
As the site was built with content embedded as images it was not SEO friendly resulting in limited presence on Google and other search engines. This meant that our clients competitors had a significantly greater on-line presence.
We recommended building a new site using WordPress, an easy to use content management system. It was important for us to deliver a solution which we could hand over to the client after a basic training session, knowing that they had a website that they could effectively manage and maintain to the level that was most desired by them. On this occasion the client wanted to focus on news items and posts so to keep the WordPress Admin straightforward we customised the management interface. The previous SEO issues were addressed, meaning that Google and other search engines were able to trawl and index the site as it now has the appropriate quality of content.