C.S Upholstery
Home to bespoke upholstery and soft furnishings in the heart of the Lake District, Windermere
When we initially worked with Ceri, owner of C.S Upholstery, the business was relatively new but taking off at a pace. It was recognised that whilst a strong Instagram following was helpful, a meaningful online presence through a website was vital.
In supporting small and new businesses to establish their online presence, we often suggest a one-page website as a cost effective step in establishing a professional online presence. This worked well for C.S Upholstery for some time, but as the business continued to grow, branding changed and the range of clients expanded, a full website was considered the next step in evolving C.S Upholstery's professional online image.
As we already had a professionally built one-page WordPress website in place, we didn't need to fully start from scratch. A clear bonus of one-page websites that many of our clients benefit from; a phased approach at establishing a full online presence. This is phased in terms of understanding of the business as it evolves, but also allows for a more manageable approach financially.
With C.S Upholstery now well established we had a full bank of images to work with, and was able to use the opportunity to create a gallery and portfolio of work. Such a range of fabrics and patterns allowed us to design the site so that images visually complimented the colours and branding throughout. Endeavouring to keep the business personable and approachable, we made a clear split on the site between Residential and Commercial, researching heavily the key words which were best to use. Everything is written in first person, to ensure that the person behind the business is never lost and that anyone feels they can approach C.S Upholstery with their individual project.
A number of our clients find it difficult to write content for their site - unsure if they are getting it right or sometimes simply not feeling confident writing about themselves. As part of our web development package, we support content writing, ensuring it is SEO friendly, has a high readability score and most importantly tells the story that the client wants to tell. Promoting their business at its absolute best.
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