Christmas & Advent Gift Boxes
When we first started working with Christmas and Advent Gift Boxes the business was gearing up to celebrate it’s five year anniversary. Selling their products to a customer base which spans across retail, corporate business to business arrangements, and your ordinary Christmas shopper; they were giving some thought into how they could appeal to each. With customers across Cumbria and also extending far beyond it was clear the Advent Gift Boxes website was pivotal in appealing to all markets.
As a business, they had also taken the decision to branch out into other product lines which extended beyond the traditional advent calendar for all ages. These included ranges for Valentines Day and Father’s Day, as well as the Twelve Days of Christmas Gift Box - a Christmas gift for adults, containing alcohol, chocolates or other gifts. Direction was something that really had to be thought about, and a large part of that was considered to be the website and a refreshed approach to digital marketing.
The existing website was 5 years old and built on a platform which made managing general content and orders exceptionally difficult. In building a new website we introduced WordPress to owner of the business, John Towler, knowing that he would be able to easily manage his website and online orders. Keen to keep the traditional Christmas feel about the brand the site was built using festive colours and deliberately created to be easy to navigate around the product ranges. We also built a new area on the site designed purely for businesses looking to procure Corporate Gifts for the festive season.
We knew this project was much more than a simple website design and build, having spent time with John and Sandra to really understand their needs and wants for the business as a whole. The success of the business was paramount to them both. They both also understand the value of good, creative digital marketing and targeting their varied customer base at the correct times and in advance of the festive season. To support this we helped them to refocus the Christmas & Advent Gift Boxes Facebook page which continues to generate interest and engagement.
For the second year, we run targeted email marketing campaigns for the business through MailChimp, with a view to generating some interest and in particular, corporate leads. We have supported them in refining their product ranges, and utilise support time to offer more generic business support and consultancy. Now operated from a new location in Stoke-on-Trent, through good communication we are able to provide this support from our base in Cumbria. With Christmas fast approaching we hope this will be a successful year for Christmas & Advent Gift Boxes.
JOHN TOWLER, OWNER CHRISTMAS & ADVENT GIFT BOXES
"Darren and Eilidh have worked with me for the over the past year.
As well as being extremely approachable, they have been great at making business suggestions as to how our web presence could grow, as well as being very responsive to changes to the website design which I thought were needed.
The other really helpful thing is they have been very clear about their terms and fees, so I have always known what any work they were doing for me would cost."