Previously having a section on the Citizens Advice Bureau's national website, a website specifically for Citizens Advice Allerdale was a new concept and meant starting from scratch in order to build to what that would mean. Offering support on a wide range of subject matter meant important decisions would have to be made on the level of content displayed on the website.
It was critical that the website signposted visitors clearly to where they could obtain additional support; either online or face to face. Passionate about the purpose of the Citizens Advice Allerdale and the local community there was an enthusiasm for it to be a meaningful resource. However, strict branding guidelines created some difficulty in developing a contemporary and local feel.
We built a website around the basic principles laid out before us by Citizens Advice Allerdale which was the importance of a meaningful resource for the people of Allerdale. Through doing so we learned a lot about the inner workings of Citizens Advice and developed a website closely linked to the site plan as they saw it, making suggestions where we felt this could be improved.
The website was very much built around ease of user experience with information readily available on the site or linking back to the national site where appropriate. However, clear call to actions which led back to making direct contact to Citizens Advice Allerdale appear on each page as their passion is offering support in the best way possible. Also in support of their intention to start taking donations for the charity via the website we promoted clear links throughout the site to draw the attention of visitors.
On top of this we worked within the brand guidelines of Citizens Advice but attempted to balance colour and imagery to prevent it from looking too generic. With the use of photography from the local area we also attempted to keep it Allerdale centric which was one of the initial concepts of the project.
We’re easy to talk to and we don’t (and won’t) talk jargon. We like to keep things simple.