Brokk UK bought over German company, Darda in 2006 but to date always relied on the German website to market the products online. This has meant that whilst Darda has a relatively good SEO ranking, Darda UK did not making it hard for customers in the UK to trace their online presence. To rectify this it was decided that Darda needed it’s own UK website and it was vital the two websites were clearly linked and on brand.
With a range of products which have a vast level of technical detail, it was crucial that all product information would be accurate and the same on both websites. Also with the technical nature of the products there was not the requirement for an online shop. However, so as not to lose leads and sales the ability for potential customers to express interest and request further information on specific products was considered beneficial.
We designed a new website for the UK branch using the Darda branding so that it was clear the two websites represented the same company. So as to ensure the product information was accurate we migrated the product data from the original German website to the new one. As the original Darda website was built using a different platform (TYPO3 CMS) this presented certain difficulties which took time and technical knowledge to overcome. Once this was completed, products were imported into WooCommerce; WordPress’s e-commerce platform. Using WooCommerce we simplified its functionality so that all product data is readily available but removed the ability to order online. Instead on each product page there is a clear call-to-action button encouraging potential customers to express an interest in that product and make contact via a simple product enquiry form that pulls the product name through into the email that Darda UK receive. The website is also presented in a way to make the contact details for the UK as clear as possible. It is intended that this will negate any confusion for customers in the UK trying to purchase Darda equipment.
To aid in making the site visual and more dynamic we included videos on the homepage showcasing Darda equipment in action as well as on product pages. As demolition tools this can make for interesting viewing and engage visitors to the site from the off.
NATHAN SAYERS, BROKK UK LTD
"Thanks for all your help in setting up our new website for DARDA equipment, after a short kick off meeting Darren and Eilidh just totally understood the needs of our company and researched the product to make sure they could get our message across to our customers in a simple but effective manner. I am now looking to take on another product and I will certainly be using Freshspace to help me get it out there."