Flatt Farm Boarding Kennels already had a relatively smart website. However, when comparing their site with the websites of other comparably sized local businesses in the Kendal area they started to feel they could have something that little bit better and more current. The owner of Flatt Farm, Jen, felt they could present themselves better online as a business in an increasingly competitive market.
Of key importance was integration with Facebook, which they use most to engage and interact with their customers. As regular users they wanted the content and experience felt when visiting their Facebook page replicated on their website. They also wanted to be sure that their website would not be lost amongst other boarding kennels in the South Lakes area but instead stand out as offering a truly caring experience.
From meeting with Jen, it was clear that as a team Flatt Farm are passionate about dogs and highly experienced. With many positive online reviews via Facebook and Google it was clear this was felt by many of their customers. It felt unfortunate for this to be lost on their website, particularly as it can offer assurance to potential new customers at what can be a difficult decision. Working with both Deskjock, and various WordPress plugins, both Google reviews and most recent Facebook reviews (there are too many to present all at once), appear on the website. As a result, the website has more than one dimension, it is more than a simple factual piece about the kennels based on user experience.
Additionally we created a social media board, understanding it is more within routine for Jen and her team to update Facebook than the site itself. The 'Gallery' on the website displays the Facebook story from their page. The imagery pulled through from Facebook which shows the positive experience of the dogs in their care is balanced with stock imagery as part of a smart but also warm design.
We worked closely to not only ensure that the website offers a positive shop window but also to draw in the type of customers and dogs they hope to attract which is of equal importance to them. Ultimately Flatt Farm has a website which closely represents them, their expertise and, most importantly, their genuine love of dogs.
"Darren and Eilidh designed and look after my website. Can highly recommend these guys, it’s great being able to speak to a real human being, they are always very helpful."
JENNIFER HESMONDHALGH, FLATT FARM BOARDING KENNELS
We’re easy to talk to and we don’t (and won’t) talk jargon. We like to keep things simple.