The Waterworks Studio were relatively happy with the design of their existing site but there were some growing problems. Making changes to their website was difficult and with brochures fast-changing they wanted to be able to keep their website up-to-date without difficulty.
They also had a good social media following and strong engagement with their followers. This didn’t translate to their website and there was no integration between the two. They wanted to reach visitors to their website with the same personality and offerings on their Facebook page.
We didn’t want to approach this project by demolishing what was already there and what was already working well for the client, so we took aspects of the old design and included them in a full web design refresh. Previous design elements were factored into a more contemporary website style. The website was also built to be fully responsive, we hope, meaning that visitors to the site could access it on mobile and tablet devices without any difficulty.
As with all our websites, we built the site in WordPress which The Waterworks Studio were familiar with. However, we ensured that the elements of the site they may want to change regularly, such as brochures and gallery images, were built with simple and intuitive content changes in mind.
With a strong following across Barrow and the South Lakes, we created two social media feeds so that visitors to the site could also learn about offers, competitions and have access to current images of their work. This also removed the need for the Waterworks Studio to duplicate work: posting on Facebook and then having to post on the website too.
Overall the end result is a real hybrid between the old design and a contemporary, dynamic and responsive website.