To achieve this, we meticulously incorporated the tonal blues and greys from Mitchinsons' branding throughout the website, lending it a sense of depth and texture. Furthermore, we leveraged captivating photography showcasing the picturesque landscapes of Kendal, establishing a clear and undeniable connection to the town. This visual representation of their location not only added visual appeal but also reinforced their local presence.

Understanding the importance of personal connection, we used the professional headshots of the Mitchinsons Accountants team, taken by a talented local photographer. These headshots were then thoughtfully integrated into a warm and inviting "Meet the Team" page, allowing visitors to put faces to the names and fostering a sense of familiarity and trust.

In terms of design and functionality, we prioritised simplicity and user-friendliness. The website was crafted with clear call-to-action buttons strategically placed throughout, ensuring that visitors could easily navigate and engage with the content. Additionally, we infused a contemporary and approachable touch to the overall design, steering clear of a rigid and formal aesthetic. This modern and "unstuffy" edge not only aligned with Mitchinsons' vision but also appealed to their target audience, making the website more relatable and engaging.