CaraGuard
CaraGuard Protection System is a modular package designed to turn the water supply off at the touch of a button, or independently if you forget.
CaraGuard faced a challenge with their outdated website that was built on a custom CMS (Content Management System). The website's performance in terms of search engine optimization (SEO) and overall functionality was not up to par. This resulted in low e-commerce orders through the site, which was concerning for a successful product like the CaraGuard Protection System. Despite having a niche market, the website failed to effectively showcase the product and attract potential customers. It was clear that a change was needed to improve the website's performance and align it with the success of the product itself.
CaraGuard's website underwent a complete transformation with the implementation of WordPress. Recognizing the importance of having an updated and well-designed website, we aimed to enhance their visibility on Google. By utilising WooCommerce, we revamped their online shop and gave the overall design a modern touch. To effectively communicate the target audience, we incorporated captivating visuals of lodges and caravans throughout the site.
Since the launch of the new website, CaraGuard has experienced remarkable results. Not only has there been a surge in website traffic, but more importantly, there has been a substantial boost in online sales. The strategic changes made to the website have proven to be successful in attracting more visitors and converting them into customers.