CaraGuard had an existing website built in a custom CMS platform. The website was dated and no longer performing well in terms of SEO or general performance. As an e-commerce website orders through the site were also low. CaraGuard Protection System is a successful product with a very specific market and this was not reflected in the performance of their website.
We built CaraGuard a new website using WordPress, understanding that an up-to-date, well built website would immediately strengthen their position on Google. Using WooCommerce we rebuilt the online shop and freshened up the design so that it is more contemporary. Using images of lodges and caravans we wanted to make it clear to visitors to the site exactly who the intended market.
The new site is performing well with increased traffic to the site and, even more importantly, a significant increase in online sales.