Joint Adventures

Home of outdoor activities in the Lake District

The Challenge

When we first spoke with Joint Adventures they had a website in place which had been designed and developed by owner, Adam McCluskey. The website was working adequately for Joint Adventures but had grown with the business. With a wide number of activities, booking policies and procedures, plus other information for visitors to the area to present, in places the navigation had become confused.

Ever popular, outdoor activities in the Lake District is a competitive market and it was important to Adam that their website stood out from the crowd. However, with a reluctance to lose what already worked on the site Adam had built using his own skill and creativity it was important that if we were to build a new site we were to move forward sensitively, designing it around what already worked.

Our Solution

Working closely with Joint Adventures we took the time to understand what was most important to them in terms of the business and their online presence. We discussed in detail what they liked about the old site and made sure we integrated that into the design. Our first step was in pulling apart the old navigation and starting afresh in how we were to display the content. We used an easy-to-navigate mega menu alongside image boxes to display clearly and simply the array of activities Joint Adventures have on offer. Additionally we stream-lined content and ensured all policies and procedures were accessible to those participating in activities with Joint Adventures.

Inspiring visitors to the website to participate in outdoor activities with the Coniston-based business was going to be easy with Adam's keen eye for photography. Whilst containing valuable information, the site is visually based with large header images and galleries of many happy customers in action shots taken during excursions. It highlights the personal experience Joint Adventures offers.

From our point of view we love to have a client who is enthusiastic about putting their personal stamp on it. Building a brand new site in WordPress allows Adam to make many changes and also play around with functionality, knowing that we are there to support as and when he needs us.

"Eilidh and Darren helped develop my existing website to a more up-to date platform. They took time to listen to what was important to me and made helpful suggestions which were implemented to good effect.

They are also helpful with technical advice and updating the parts of the site which are beyond my capabilities or time limitations. My website has a simple appearance and is mobile friendly and overall seems to be more attractive and easier to navigate for visitors".


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