A long-standing family business Lakeland Trucks was beginning to evolve. They had a website which had lasted them well, but their reputation, repeat custom and word of mouth were their best marketing tool.
A registered DAF Service Dealer, it was important that their online presence sat closer with that of the DAF corporate image. Looking to adopt a sleeker online presence it was felt a new website was the way to go.
Using WordPress we built Lakeland Trucks a new website, making good use of the DAF image bank to give the site a more corporate, on-brand shine.
We worked with the client to understand the services they provide and how they wanted to be perceived. Whilst DAF is very much at the forefront of their image, they also didn’t want their other services to get lost in the noise, and for their business to feel accessible to their full customer base. We laid out the services clearly.
With a new business on site, Elephant Wash, they were keen to have this branding also clearly displayed and to link through to the related website. Having also built the site for Elephant Wash, we were able to provide support each business in their unique online identities whilst helping them cross over where beneficial and relevant.
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