Paramount Legal Costs had an existing and relatively new WordPress website which fit with their corporate image and they were happy with. The problems they were encountering were more in terms of making design, layout and content changes to reflect developments in the business.
In addition, their market is a niche one. They were using Google Adwords to overcome obstacles around this, although their Adwords campaigns were frequently attracting the wrong market; people looking for solicitors rather than solicitors themselves who make up their core client base.
We migrated their existing WordPress website over to our fast, efficient and green hosting solution so that we were in a better place to help them manage their website, and to boost the performance of their website. From here we worked closely with Paramount Legal Costs to understand the changes they wanted to make in order to perfect their website and bring it up to speed. Taking time to understand the backend of the website and how it had been built, we then made the design and content changes that were needed. We did so through our Support Package which is an ongoing arrangement that the client can tap into whenever they need further change.
In taking over the website we reviewed and audited the SEO of the site, using our chosen SEO plugin, Rank Math, to boost and refine the site’s performance. As part of this work we also reviewed their Google AdWords setup, using an in-depth understanding from the client of their niche business and client base to ensure Google AdWords were set up to reach the correct market, and bypass false leads. This is ongoing work, and we review this on a monthly basis, updating the client and providing recommendations where relevant.
The client was also getting a lot of spam through their existing contact forms. To stop this we switched to our preferred contact form plugin, WP Forms, configuring it to filter out spam emails and ensure genuine emails were getting through to the client which could prove to be genuine sales leads.
A progressive business that is looking to engage with their client base, they are always keen to understand how they can do more through social media. They send out regular newsletters via MailChimp and we worked with them to better understand the interests of their sign-up list, ensuring that through the website new sign-ups were asked the right questions and this fed into appropriate list segments. Continuing to work towards effective communication, a friendly but professional business image and a developed online presence, we have a longstanding and ongoing relationship with Paramount Legal Costs. Our approach to supporting them, as it is with all of our clients, is underpinned by flexibility as we understand that businesses evolve and grow.
"We have been working with Darren and Eilidh at Freshspace for a couple of years now.
From the very start they have both been so approachable, especially to someone with very limited tech/website knowledge like me.
The first project they undertook was looking at our website and advising us what needed to be done to make it work better for us and do what we wanted it to do, this also included working on our Google Ads. Darren and Eilidh gave realistic time frames every step of the way and they were always met.
We also receive monthly reports from Freshspace based on our Google analytics but displayed in a far easier way to understand and work with. Each report is always very comprehensive and I know they have also taken the time to look further into things as there is always a little note, with some advice or something they have spotted.
Darren and Eilidh have taken the time to get to know our business and the sector we’re based in, they are both very professional and also very friendly. Working with them is an absolute pleasure and I would wholeheartedly recommend them to anyone who is looking for support with a current website, needing a new one and or help with Google Ads."
Karen Walsh, Paramount Legal Costs Ltd
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