CP Catering Equipment

Specialist suppliers to the Catering and Hospitality Trades in Cumbria and beyond


CP Catering Equipment already had an e-commerce site which was several years old. While the site was still functioning as it should there were some creaks causing them to encounter problems. The most notable was as a custom built system, bulk product imports and amendments had become costly as it was not something that the client could undertake themselves.

Additionally it was felt that a new design and layout was necessary in order to continue competing in the online marketplace. With websites of many similar businesses appearing faceless, it was also important that the personal service offered by CP Catering Equipment came across but was balanced carefully with their professionalism and range of quality products.

Our Solution

Working closely with CP Catering Equipment we designed a site which was modern and professional, using a video slider so that the site would jump out in a competitive marketplace. Using WooCommerce we built an online store which allows the client to successfully manage and keep up-to-date literally thousands of products. With a tried and tested import plugin they have the ability to undertake bulk product imports with minimum input from us. They also now have the functionality to successfully input price changes across the various product ranges with a click of a button.

To help customers find the products they are looking for, the site was built around careful product categorisation and brand filters, with an intelligent product search to enable search on various product attributes. We wanted to make the online shopping experience as easy as possible in order to promote sales. In addition we set up tracking on abandoned shopping carts with automated emails used to encourage visitors back to the site to complete their order.

We wanted to make it more than simply about the products so underpinned the online shop with testimonials, an About Us page to allow visitors to the site to get to know the people behind the product, and an all important Latest News page which is integrated with Facebook and Twitter. This allows the CP Catering team to promote their products via social media and encourage visits back to the site, potentially leading to a greater number of conversions.

Ultimately, as a long-standing Kendal business with a strong Cumbrian customer base and also potential to grow their sales on a more national level, we wanted to provide CP Catering Equipment with the tools to do this. We have built them a site that has the scope and potential to grow with them in the direction they choose. It has masses of potential to be built on in terms of products and content – WordPress really could prove to be CP Catering’s digital oyster!

"Choosing someone to design a website can be a daunting process especially as we had received convincing briefs from a number of web designers. We chose Darren and Eilidh as they understood exactly what we were looking for and got behind the brief straight away. They designed an e-commerce website for us and we are delighted with the result, not only from the point of view as to how the site looks but how easy it is for us to edit the content and process orders. Freshspace provides an extremely professional service with fast and efficient response times and excellent back-up support. We would have no hesitation in recommending them."